Super Work
Keen About

We help founders and teams
launch brands that create
equitable, ecological futures
for us all.

What We Do

Design Research
Brand Positioning
Design Strategy
Naming
Brand Architecture
Nomenclature
Verbal Identity
Visual Identity
Art Direction
Brand Guidelines
Website Design
Website Copy
Print Design
Packaging Design
Environmental Design

Our Approach

We believe the best brands are built from two things: strategy and design. Strategy makes design cohesive and connected. Design makes strategy stand up in the world. But putting them together—that’s when the magic really happens.

We love building brand foundations. This often means creating a brand from scratch or expanding on a growing system. The common goal is crafting stories and systems that are scalable and allow you to make brand decisions easily.

Our Clients

We’re category agnostic, but we definitely have a sweet spot for early-stage projects and startups. Past and present clients include Greenvines, Equals, Juni, SustainChain™, Glassworks, Algorand, Zed, Frec, 1821, and more.

Meet the directors

Lauren Wong Strategy Director + Co-Founder

Lauren (she/her) helps founders translate their vision into clear strategy and compelling creative work. She has worked with big global brands like Samsung, Google, and Airbnb as well as dozens of founder-led startups like Nuro, Oura, and Tempo. Lauren taught at Parsons School of Design and mentors at New Inc, an arts and technology incubator from New Museum.

Gabby Lord Creative Director + Co-Founder

Gabby (she/her) creates story-led brand systems that are based on a strategic foundation. Prior to Super Keen, Gabby worked at leading design studios across Sydney, Berlin, and NYC. She has worked on brands like Apple Music Awards, Ableton, Netflix, and RBMA. Gabby curates a directory called OMGLORD that shares thoughts on design, creativity, and handy resources.

Keen to learn more?
Check out our best answers to all kinds of questions.

FAQ